Achieving a top Google ranking for your website involves several strategic steps:
– On-Page SEO: Make sure your website is optimized for the identified keywords with high search volume and relevancy. This includes optimizing your contents, H tags, anchor texts, and URLs.
-Site Structure: A well-structured site helps Google to understand your content. A good rule of thumb is to make sure any page is not more than three clicks away from your homepage.
-Mobile Optimization: With Google’s shift to mobile-first indexing, it’s crucial that your e-commerce site is mobile-friendly.
-Page Load Speed: Google considers page loading speed as a ranking factor. You can use tools like Google PageSpeed Insights to check your site’s speed.
-Secure Website (HTTPS): Google gives preference to secure websites (HTTPS over HTTP). So, ensure your site uses a secure protocol, especially since you’re dealing with sensitive customer information.
-User Experience (UX): A positive user experience can lead to better user engagement, which Google can consider a positive signal.
– Off-Page SEO: Link Building, that involves getting other websites to link back to your site (backlinks). This can be achieved through guest blogging, influencer marketing, and creating high-quality, shareable content.
-Social Signals: While not a direct ranking factor, there’s evidence that social signals (shares, likes, comments) can have an impact on rankings.
-High-Quality Content: Regularly publish high-quality content that provides value to your target audience. This can help attract backlinks, which are crucial for SEO.