【F&B Digital Success】Microsoft 365 Data & Mobile Apps

One of Hong Kong’s largest restaurant groups has actively pursued digital transformation. The group launched mobile apps for their various brands, offering takeaway services and online reservations. 

Additionally, they implemented AI technology to enhance customer experiences and utilized data analytics to optimize inventory management, marketing strategies, and customer service. 

They also applied virtual reality (VR) technology in employee training to improve the quality and efficiency of training programs.

Unlike typical F&B businesses, this group developed a proprietary mobile app that goes beyond basic functions like queue management, takeaway orders, and loyalty rewards. 

The app integrates all their restaurant brands, using AI and big data analytics to provide real-time insights into sales data, customer preferences, average spending, and peak and off-peak hours. 

This enables their marketing team to develop targeted marketing strategies and menu designs, boosting performance.

The group operates five restaurants, each offering different cuisines tailored to various target audiences. For example, they provide popular menu items for residents in densely populated areas and high-quality options for nearby office workers, with pricing reflecting the quality.

Their mobile app has successfully attracted over 500,000 loyal users. Through AI, the app analyzes user preferences and spending habits, helping the marketing team to craft precise marketing strategies, promotional activities, regional advertisements, and suitable menu designs.

A key factor in their success is the integration of Microsoft Dynamics 365 Customer Data Platform (CDP) with their app. This integration allows the marketing team to obtain critical marketing and customer insights without relying on manual data analysis. 

Additionally, Microsoft Dynamics 365’s built-in security and compliance features ensure data safety, preventing marketing messages and customer information from leaking. This constant optimization of products and customer experiences has been essential to their success.

Through their app, the group can recommend restaurants that match customer preferences, offer personalized discounts and services, and facilitate continuous interaction with users. 

Customers can also provide feedback and suggestions via the app, allowing the group to continuously improve product and service quality. This approach has helped them thrive in a competitive market, with increasing revenue and a growing customer base (Source: businessfocus.io).