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3 Key Web Design Elements You Can’t Miss

In recent years, many industries have been forced to undergo digital transformation due to the pandemic. To develop an online business, having your own company website is essential. A company website is like a retail store—it’s the first step for customers to learn about your company and form their first impression. A good impression encourages further browsing, inquiries, purchases, and even recommendations. As a crucial online sales platform, web design must not be overlooked. Here are three essential elements to consider before starting web design.

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FACTOR 1: Increase Exposure to Reach More Potential Customers

In the early stages of a business, increasing brand awareness and expanding your customer base are both crucial. Among various marketing strategies, SEO is a free method to boost your website traffic and attract more customers. 

 

WordPress, a content management system (CMS) used for web design, is simpler and more effective than other tools for improving SEO rankings quickly. According to W3Techs, as of May 2022, WordPress holds a 43% global market share, far exceeding other known CMSs like Shopify (4%) and Wix (2%). WordPress is the top choice for businesses building websites, with various plugins available, such as SEO plugins and keyword optimization tools, to help you rank on Google’s first page and increase traffic.

Factor 2: Good Web Design Attracts Attention

Every click on your website can potentially turn visitors into customers. Good web design conveys your brand image effectively. High-quality web design not only has a positive impact but also helps visitors understand your business and build brand awareness.

要素3:互動式介面以提高轉化率

Besides having a visually appealing and professional design, your website must effectively convey information to visitors. Otherwise, a high bounce rate could result, causing potential customers to lose interest and leave the page. Adding pain point marketing content can prolong visitors’ stay by addressing and satisfying their needs from their perspective. Additionally, incorporating helpful tools such as contact information, inquiry forms, WhatsApp click-to-chat, live chat platforms, and social media links can encourage immediate interaction with customers, increasing conversion rates and achieving sales.

 

Thank you for reading. If you want to learn more about web design tips and tricks or need customized website design services, please contact us at https://rovertech.com.hk/en/website-design/  for more information.