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2024-09-30
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Google AI Search Impact on SEO & Strategies
As more people use AI-generated search results from tools like ChatGPT, businesses focused on SEO may worry about the future relevance of Google search. Despite the convenience of AI, many users still prefer Google, and the platform’s traffic hasn’t declined. However, Google’s new AI search technology is poised to impact website rankings and traffic. This article explores the future implications of Google AI search engine technology on SEO and offers strategies to adapt.
文章目錄
Google AI's Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) applies AI to display search results and integrate information. When a user searches, Google AI generates “Featured Snippets” based on relevant websites and suggests related questions below the main query. On the right, it shows links to three source websites (Image source: Supercharging Search with generative AI).
These “Featured Snippets” come from Google’s large language model, which compiles information from publicly available internet sources.
As shown in the GIF (Image source: Supercharging Search with generative AI), SGE suggests next steps and follow-up questions. For example:
- Sample Query: “good bike for a 5-mile commute with hills” or “how long does it take to get to Bryce Canyon with kids?” The new Google search results will display AI-integrated answers (Featured Snippets) at the top of the search results page (SERP). These answers are marked as “Generative AI is experimental” to differentiate them from regular search results.
- Users can see thumbnails, titles, and links to the source websites within the AI-generated “Featured Snippets” and click to visit for more information. Google AI not only references specific URLs but also integrates information from various sources into the summary, providing users with a comprehensive answer and multiple sources for deeper understanding.
We can view SGE as an enhanced version of Featured Snippets. SGE not only integrates more sources but also offers URL links guiding users to further information. Thus, SEO is not rendered obsolete by AI; instead, it evolves, emphasizing the importance of precise, practical, high-quality content that stands out and earns its rightful ranking. SEO optimization remains a viable strategy.
Google AI's "Featured Snippets" in Search Results
Google does not replace search results with AI-generated content. Instead, it aggregates vast amounts of information from the web to provide a concise summary, with three source links displayed on the right. This means that if your content is excellent and referenced by Google AI, your website link will appear at the top of search results. Google AI enhances the search experience, driving traffic to these reference websites through “Featured Snippets.”
Therefore, future SEO strategies should not only aim for top 10 rankings but also strive to become a reference source cited by Google AI, appearing in the top 3 reference links. This way, your website can achieve a top 3 position and benefit from the interactive experience of Google AI-generated “Featured Snippets” to attract most users.
Conclusion
SGE (Search Generative Experience) is still in the experimental phase, available only to Chrome desktop and Google app users in the US. It will gradually expand to other countries and languages, continuously improving features and user experience. If you are in the US or wish to experience SGE in the future, simply click the lab icon on the Google app or Chrome desktop to enable SGE and start using the new AI-powered search results.
For the latest updates on Google AI, stay tuned to our news. For inquiries about SEO and web design services, feel free to contact Rovertech, your professional tech consultant. We offer free consultations and tailor the most suitable solutions for your needs!
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